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Direct Mail for Home Service Businesses

Direct mail is the most effective local marketing channel for home service businesses. EDDM lets you reach every household in a neighborhood for $0.247/piece — no mailing list needed. These guides cover trade-specific strategies, seasonal timing, and postcard design that gets calls.

Key Facts

$0.247

EDDM postage per piece (no mailing list needed)

Source: USPS Notice 123

3.9%

Average direct mail response rate (oversized mail)

Source: ANA Response Rate Report

5 miles

Typical service radius for local targeting

Source: USPS.com

90 days

Optimal campaign lead time before peak season

Source: Mail Shark

Pricing

Getting Started

Guides by Trade

Frequently Asked Questions

Plan a Future Postcard Campaign

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