Question 1

What is the best type of direct mail for home service businesses?

Accepted Answer

Oversized postcards (6×9 or 6×11) sent via EDDM are the standard. They're large enough to stand out in the mailbox, don't need to be opened, and EDDM eliminates the cost of buying a mailing list. Most home service businesses start with a seasonal EDDM campaign to their local area.

Question 2

How much does EDDM cost for a home service company?

Accepted Answer

EDDM postage is $0.247 per piece. A typical local campaign of 1,000 postcards costs roughly $247 in postage plus printing costs. Postcard sending is paused during Postmarkr beta, so use this estimate for campaign planning rather than live checkout pricing.

Question 3

When is the best time to send direct mail for home services?

Accepted Answer

Start campaigns 60–90 days before your peak season. Roofers and gutter companies mail in early spring. HVAC companies mail before summer and winter. Landscapers mail in late winter. Year-round services (plumbing, electrical) benefit from consistent monthly or quarterly mailings.

Question 4

How do I target the right neighborhoods with direct mail?

Accepted Answer

USPS EDDM lets you select carrier routes by ZIP code with demographic filters (household income, home size, age). Most home service businesses target routes within a 5-mile radius of their base, filtering for owner-occupied homes with higher household incomes.

Question 5

What response rate should I expect from direct mail?

Accepted Answer

Home service direct mail typically generates a 1–3% response rate for cold mailings. Oversized postcards perform better (3.9% average per ANA data). The key metric is cost per lead: if you mail 1,000 pieces at $1.25 each and get 15 calls, that's $83 per lead — competitive with Google Ads for most trades.

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