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Contractor Postcard Marketing Without Monthly Fees
You finished a roof install. The neighbors saw the truck. Now send them a postcard before they forget your name. Here's how to do it without a monthly subscription.
Read the full guide →Direct mail is the most effective local marketing channel for home service businesses. EDDM lets you reach every household in a neighborhood for $0.247/piece — no mailing list needed. These guides cover trade-specific strategies, seasonal timing, and postcard design that gets calls.
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You finished a roof install. The neighbors saw the truck. Now send them a postcard before they forget your name. Here's how to do it without a monthly subscription.
Read the full guide →Cost guide
DOPE Marketing has landed on the Inc. 5000 two years running and serves thousands of contractors. But is their $250/month platform fee worth it for your business? Here's what we found.
You finished a roof install. The neighbors saw the truck. Now send them a postcard before they forget your name. Here's how to do it without a monthly subscription.
Design postcards that generate calls, not recycling. Trade-specific tips for HVAC, plumbing, roofing, landscaping, and more — offers, imagery, phone placement.
House cleaning EDDM costs $40/lead vs $60+ on Google Ads. Build recurring revenue with seasonal campaigns and referral triggers.
Garage door EDDM costs $40/lead vs $120+ on Google Ads. Campaign playbook for emergency repair, opener replacement, and new door installation mailers.
Moving company EDDM costs $40/lead vs $80+ on Google Ads. Reach homeowners before they choose a mover with seasonal campaigns and targeted new-listing mailers.
New movers spend $9,000–$12,000 on home services in 6 months. Learn how to reach them first with EDDM and targeted direct mail campaigns.
Painting company direct mail generates leads at $40 each vs $138 on Google Ads. See the EDDM saturation strategy, seasonal timing, and postcard design tips.
DOPE Marketing is solid for contractors who want CRM-triggered postcards. But the $250/month platform fee, required sales call, and non-refundable policy aren't for everyone. Here's what else is out there.
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